Luca + Danni


Luca + Danni, is an affordable jewelry brand with undertones of religion, remembrance, and family values.

Below are some examples of top-performing creatives & email designs.

Summer Launch



The Challenges—

Our avatar is motivated by meaning. We knew our summer collection needed spiritual & special meanings for each new product.

Offer:

Analyzing historical data, I was able to pinpoint launching a new collection with a compelling offer can propel performance. We needed a good offer for the slow season.

Deliverables:

The execution of this particular jewelry brand was always an emotional copy that appealed to feminine taste. We needed emails, website banners/assets, and social media ads.

Email Campaigns

(Please click or tap on email preview to view full design)

Subject:
New Beach Bracelets Just Dropped + 20% OFF Store-Wide 🌞

Open Rate:
69.34%

Click Rate:
3.08%

Sales
$9,220.90

Subject:
Summer Water Resistant Anklets. BOGO Ends Tonight!

Open Rate:
65.97%

Click-Through Rate
3.21%

Sales
$6,485.03

Subject:
Calming Ocean Wave Bangle + 20% Off Store-Wide

Open Rate
65.94%

Click Rate
2.2%

Sales
$5,500

Subject:
20% OFF + Americana Summer Pieces 🇺🇸☀️

Open Rate
65.34%

Click Rate
1.5%

Sales
$5,345

Social Ads

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Family Financial Empowerment: Indexed Universal Life Insurance